Digital Transformation | JETONDA’s Road to Digital Transformation – IT Departure Data as the King
Sending warmth to the east, spring is full of vitality
On March 12, 2018, the “IT Departure Data is the King” JETONDA SAP ERP project launch meeting was grandly held at the Crowne Plaza Hotel in Meijiang, Tianjin, marking the official opening of the digital transformation path of Tianjin JETONDA Group.
The JETONDA SAP ERP project is the informationization starting point for the future integrated IT platform construction of enterprises, which will form the core business blueprint template of JETONDA and embark on the path of enterprise future business transformation and upgrading.

Kang Pengxian, Director of JETONDA Group

At the kickoff meeting, Kang Pengxian, the director of JETONDA Group, delivered a brilliant speech. The digitalization of management and operation, as well as marketing services, will be the future of JETONDA Enterprise. Based on data, providing precise marketing and service level for customers, and enhancing group management and operational efficiency based on data will become an important driving force for the future development of the enterprise.

Development process of digital transformation

The implementation of SAP ERP provides a data basis for enterprise business analysis, breaking away from the tedious work of statistical data, and greatly improving data accuracy, authenticity, and timeliness; Secondly, all businesses and processes have been standardized and unified, which has improved the efficiency of group management, training, and talent reserve; Finally, the rigorous SAP system management concept has brought the management of JETONDA Company to a new level. The standardized operation of each link will contribute real data to the digital transformation of the group, enabling its enterprise leaders to have a clearer understanding of the current situation of various links in the enterprise, laying the foundation for the development of the enterprise.

Xiang Yi won the Dingge Award

▲ JETONDA ERP
At the end of 2019, Tianjin JETONDA Group introduced CIO Han Xiao, a professional in digital transformation. In his opinion, building a digital customer operation system will be the key to JETONDA’s future development. JETONDA’s current performance cannot be separated from the promotion of digital strategy, which has improved the overall operational efficiency of the company

▲ Han Xiaoxian, CIO of JETONDA Group

Firstly, he standardizes the operation of the enterprise and puts it into practice, so that the enterprise can achieve scale expansion while maintaining management; Secondly, make significant contributions to the company’s internal control system, enhance the ability to identify, operate, and resolve risks, and promote the quality development of business; In addition, this makes marketing and services closer to the daily habits of households and has gained recognition from them.
For JETONDA, digitization is the key to helping the group’s business scale increase. It is a powerful tool to assist the online team, optimize the user experience, and ultimately serve customers.
To this end, based on the customer-centered goal, combined with personal geographical characteristics, brand characteristics, team characteristics, and enterprise localization, Jetta has developed an overall plan around digital transformation.
Multi level layout, unleashing new digital momentum
In terms of building the entire system, JETONDA focuses on four levels.

Digital overall architecture

Its core is the main system. After more than 2 years of ERP construction, JETONDA has basically achieved the integration of business finance and the digitization of internal management. Simultaneously integrate ERP, OA, HR and other core systems into the digital system, forming the underlying main system.
Its core is operational management. Based on the underlying main management system, there are many mathematical models planted, allowing the group and various stores to quickly understand a certain
Quickly understand the current situation of each business segment, understand the company’s financial situation, and make timely decisions. Before the introduction of a digital system, decision-making was mostly based on individual experience and limited data.
The third is customer operation management. Build a customer operation management system based on the first and second levels. Utilize interconnected segments, such as live streaming, short videos, etc., to help line workers achieve more effective customer operations through digital systems and tools.
The fourth is online services. Move rescue, service appointment, problem consultation, promotional activities, and billing online to provide more online service experiences for customers and enable them to better connect with JetExpress. In the future, JETONDA can also connect with insurance companies, cross industry alliances, and other enterprises, providing households with a comprehensive service experience centered around customers.
JETONDA connects digitalization from legal theory and planning to online business, and then to connecting customers, providing customers with continuous and comprehensive services, and providing great assistance for performance growth.

Digital marketing platform program function display

JETONDA is divided into four stages in the process of customer digital transformation: the first stage completes the integration with ERP, insurance, marketing platform, and DMS, forming a customer data pool; In the first stage, integrated the enterprise system, financial system, CRM, and regional sub business system, and cooperated with the construction of enterprise WeChat and marketing platform promotion and CRM to form a data feedback loop; In the third stage, the analysis model was continuously optimized based on data output and business system return data, and the report and task system were improved. By managing customer data in various systems such as business DMS, group insurance, HR, and ERP, the uniqueness and relevance of past and subsequent customer information within the group have been achieved. The fourth stage is to focus on customers, build a better experience of digitalization of the entire service process, and connect more widely with industry partners to build a better automotive life for customers
Looking Forward to the Future
With the continuous improvement of JETONDA’s digital system and the deepening development of various systems, JETONDA’s digital construction has shown a trend of comprehensive development. RPA machines that solve repetitive work, HR phase projects that can support the group’s development strategy, as well as new BI projects, are also in full swing, The future path of digital development for JETONDA Group will be the driving force behind the group’s development.

JETONDA Group New Energy Mall

At the age of 20, JETONDA has developed into a group enterprise that integrates automotive sales, after-sales service, automotive accessories, automotive finance, and other businesses, with a revenue of over 11 billion yuan and serving customers of over 500000. Standing at a new starting point and relying on the digital market, we believe that Jetta will usher in more breakthroughs and achieve continuous business growth in the face of the ongoing changes. This is the key password for Jetta to achieve counter trend growth.