On June 10-16, 2023, Kang Peng, Chairman of JETONDA Automobile Group Co., Ltd., Ma Yongquan, General Manager of International Business Unit, and Liu Lei, Deputy General Manager, successfully completed market inspections in Cambodia and Laos, and signed framework cooperation agreements with key partners, marking the comprehensive launch of the group’s Southeast Asian market strategy.

The Southeast Asian automobile market is a key market for China’s automobile exports, and with the continuous acceleration of second-hand car export business, it has also become a key area for China’s second-hand car exports. As an early group enterprise in China that launched its internationalization strategy, JETONDA Automobile Group, combined with its own 4S store layout in Yunnan, is using Yunnan as a springboard to radiate to Southeast Asia. Through this visit, the group’s internationalization strategy has been further implemented. During the inspection period, Chairman Kang Peng conducted research on local automobile dealer companies to understand their business models, operations, main sales models, and local consumers’ understanding of Chinese electric vehicles. He also proposed further requirements for the group’s international development strategy.

Since entering 2023, China’s new car exports have continued to rise rapidly and topped the global car export championship in the first quarter. The export of second-hand cars is also showing a positive trend month by month, which is not only due to the retaliatory recovery of overseas market demand, but also due to the undeniable fact that Chinese cars have reshaped their overseas image with their strength. As a key second-hand car export enterprise in Tianjin, the International Business Unit of JETONDA Automobile Group is closely following the current favorable situation and accelerating the implementation of internationalization strategy. In the first half of this year, the export volume has achieved a doubling growth. The International Business Unit will take the opportunity of Chairman Kang Peng’s visit to Southeast Asia to make further efforts, accelerate the implementation and promotion of key projects, and make unremitting efforts to promote the group’s international business. In addition, Chairman Kang Peng conducted research in the Vientiane Seta Comprehensive Development Zone during his visit to Laos. Saisaita Comprehensive Development Zone is a national key project invested, constructed and operated by Yunnan Construction Investment and the Lao Municipal Government. It is an economic zone in Laos, covering an area of 11.5 square kilometers, with a planned total investment of 5 billion US dollars. Chairman Kangpeng has a deep understanding of the comprehensive development zone policies, settled enterprises, and business operations, in order to explore new directions for subsequent business expansion.

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