Recently, the All China Federation of Industry and Commerce organized a collection of typical cases of digital transformation in private enterprises to implement the decisions and deployments of the Party Central Committee and the State Council to accelerate digital development and build a digital China. Finally, 115 cases were selected to form a typical case collection. Jetonda Automobile Group Co., Ltd. was selected as a typical case of digital transformation of private enterprises by the All China Federation of Industry and Commerce, and became one of the 8 enterprises selected in Tianjin.

Jetonda Automobile Group Co., Ltd. is a group enterprise mainly engaged in investing in automobile 4S stores. Its main business includes automobile sales, after-sales service, automobile parts, used cars, parallel imported cars, automobile leasing, and automobile derivative services. The company is located at 018 Chuyuan Road, Dasi High tech Industrial Park, Xiqing Economic Development Zone, Tianjin. In August 2001, the first automotive 4S dealership of Jetta Group was officially put into operation; By the end of 2023, the group had established distribution cooperation business with 33 well-known domestic and foreign automobile brands, and built over 130 automobile 4S stores and various types of stores in Tianjin and Yunnan. It currently has 4300 employees and serves nearly 850000 car owners.

Jetonda’s senior management attaches great importance to the digital transformation of the enterprise. After more than 2 years of ERP construction, it has basically achieved the integration of business and finance and the digitization of internal management. Before the introduction of a digital system, decision-making was mostly based on personal experience and limited data. The implementation of digital systems connects and integrates core systems such as ERP, OA, and HR, forming the underlying backbone system. Based on the underlying backbone system, numerous mathematical models are implanted, allowing the group and various stores to quickly understand the current situation of a certain business sector, quickly understand all aspects of the company, and make timely decisions through these models. Build a customer operation management system based on the first and second levels mentioned earlier. By means of the Internet, such as live broadcast, short video, etc., we can help front-line personnel to achieve more effective customer operations through digital systems and tools. Move rescue, service appointment, problem consultation, promotional activities, and billing online to provide users with a rich online service experience, enabling them to better connect with Jetta. In the future, Jetta can also connect with insurance companies, cross industry alliances, and others to provide users with a comprehensive car centered service experience, creating a “user enterprise” Jetta.

The Jetonda digital system has achieved comprehensive integration of SAP system, OA system, fund system, and customer marketing system. The implementation of ERP system has made the internal control management of the enterprise more in place. The increase of 123 control points has greatly saved the enterprise from resource waste. Each resource savings will provide impetus for forward development. The continuous investment in digital transformation cannot be separated from the reduction and development of enterprise resources. This will enable Jetta to enter a healthy cycle in digital transformation, making the core advantages of Jetta’s digital transformation more and more obvious, and leading the automotive circulation industry in management.